Short introduction: I work at an Investor Relations firm based in The Netherlands and in my spare time I do volunteer work for an NGO called Atma Mumbai. I am trying to come up with some good PR-intiatives for them but the climate is tough.
To give you an idea: people in The Netherlands want to donate a lot of money but are suspicious by nature. Anything that smells of "professionalism"is assumed to cost money which NGO's are not supposed to have. Atma is a small NGO, very hands-on so results are easy to identify (big pro!!). Problem is now that the organiszation needs to put itself out there in order to grown, hence a PR strategy.
Does anyone have any input/experience how to increase awareness on this organisation without coming across as agressive?? Maybe using less traditional media? Any input is welcome!
Thursday, March 15, 2007
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This is an answer I got trough a message board:
Short answer: use your lay leadership as frontline points of contact. When the press sees your volunteers as active communicators, they may take notice.
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